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Julia McNamara, Founder and CEO

Julia is an executive business coach with 20+ years of experience in innovation, strategy and business development, working for start-ups and companies such as Price Waterhouse and Google.  Beyond being a coach Julia is also a serial entrepreneur who understands the pit falls of choosing the wrong CoFounder. Julia has crafted a proprietary approach to helping CoFounders excel.  She utilizes evidence-based coaching techniques drawn from psychology, neuroscience and leadership development.  She also works as a Lecturer at Athena Columbia Business School's spring Women In Leadership Program (Spring 2016), as well as an executive coach for Columbia Business School's Leadership Labs. 


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Amy Giddon, Research and Insights Guru

Amy is a seasoned leader that provides businesses with the clarity and alignment they need to grow, serve customers, engage partners and fulfill employees.  As the former President of Rush Card and a leader in revitalizing the Athena Center For Leadership at Barnard College Amy honed her skills in strategically scaling businesses. Amy’s unique strength is her ability to inhabit and bridge the intersections between strategy and implementation and analytics and creativity.   As both consultant and executive, she has developed and implemented growth strategies deeply rooted in customer and marketplace intelligence and data, and also inspired a vision for what's possible.