Julia McNamara is an executive business coach with 20+ years of experience in innovation, strategy and business development, working for start-ups and companies such as Price Waterhouse and Google. Beyond being a coach Julia is also a serial entrepreneur who understands the pit falls of choosing the wrong CoFounder. Julia has crafted a proprietary approach to helping CoFounders excel. She utilizes evidence-based coaching techniques drawn from psychology, neuroscience and leadership development. She also works as a Lecturer at Athena Columbia Business School's spring Women In Leadership Program (Spring 2016), as well as an executive coach for Columbia Business School's Leadership Labs.