Why Does My Cofounder Do That?

Interview a group of cofounders about interpersonal dynamics between them and their other founder and you’ll very likely hear “I just don’t get why they do this or that!” It’s a common refrain, one that points to the difficulties of a sound cofounder relationship. To improve this relationship, it’s important to look inward at one’s own motivations and feelings and to work diligently to build trust. Read More →

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Neomi May
Solving the Cofounders Challenge: Got Alignment?

Most people have to work at their marriages to ensure their unique personality traits provide upside — without driving them to divorce. The same principles also apply to making a business partnership work. If the movie The Social Network has taught us anything, Co-Founders can be torn apart by individuals with their unique qualities, competing priorities, differing ethics and more…

Some people get so excited starting a business that they don’t put the same effort into selecting a business partner as they would in finding a marriage partner. The same careful consideration should go into both decisions, as hopefully, you will be together for a really long time as the business succeeds. Read More →

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Neomi May
Finding the Right Cofounders: Why Personality Matters?

While there is plenty of information on how to create a company and manage an organization, there is a lack of content on how to account for conflicting personalities when starting a business. Avoiding personality conflict is essential to a company's success.

Running a startup brings out the best and worst in people. There are many books and articles about how to create a team and the latest way to manage an organization, but not enough about personality. A large percentage of startups fail due to inter-team conflict – not poor planning, but conflict between personalities that don't mesh. This friction is often highest among co-founders, especially in a startup. Read More →

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Neomi May